Contrary to what you may have heard, or read online, the use of SEO Services as a tool for increasing brand visibility is pretty much alive. Many companies in the UK are making renewed commitments to invest in developing robust web optimised infrastructures that are search engine friendly.
As an entrepreneur running an online business, investing in online marketingseems only natural if you hope to gain an edge over your competitors.
Reasons to Invest in Digital Marketing
The following are some of the reasons why you should hire search engine specialists.
SEO Works (if it’s done properly)
The techniques that have always been used to improve SEO are still very much valid today. Though Google recently got very tough on organic traffic practices, the techniques used by most reputable SEO companies have really not changed much. As long as your marketing agency is focusing on SEO strategies that are ethical, methodical and genuine, you will get rewarded through higher positioning, and increases in organic search traffic.
It is Cost Effective
When compared to other digital marketing methods such as PPC, SEO provides an excellent return on investment. Your organic SEO remains the bedrock of any business that has an online presence.
Though web marketing combines PPC advertising, email marketing and leads purchasing, their success is very much dependent on the performance of the SEO techniques implemented by the marketing agency anyway. For example, Google PPC depends on a degree of decent SEO in order to compete without having to pay ridiculous cost per click; why? – because Google calculates the SEO efficiency of the site when determining the actual cost per click per search phrase. Therefore, PPC is really only a complimentary service to SEO and, when used alone, tends to be extremely expensive with poor ROI.
Search Engines Grab More Market Share
Many people now use the internet to check reviews before purchasing a product from any business. According to research, close to eighty percent of all web users do this before transacting with any business. The number of consumers using mobile devices to check reviews is only expected to rise as time goes by.
If you want customers to locate your business quickly, you need to invest in web promotions. If your company is based in Reading but you do not have organic SEO services in place, consumers will have a very hard time finding your business, and this may lead them to engaging with competitors.
Increase of Local Search Optimisation
The amount of traffic that gets delivered to mobile devices is expected to exceed the kind of traffic being delivered to desktop devices by the end of this year. With the increase in mobile usage, a whole new set of techniques has opened up for businesses that are using local search optimisation. It is easier for customers to find their products, especially if they are working with a web marketing company to spread awareness about their products and services in an attempt to reach a wider consumer base.
SEO today forms the cornerstone of marketing. With more than 85% of internet search clicks coming from organic (SEO) results, it’s hard to see how companies can afford to ignore this highly effective, online marketing channel.
An established (2009) local SEO and marketing company, just outside Reading, offers free SEO advice, a free SEO audit, and a range of services to assist companies in Berkshire to improve their online visibility and search engine ranking results (SERPS). Wysi can be contacted on 01183 150 907.