So, you want to be unique, you want to be recognized. You also may not want to push the envelope further than necessary into the controversial arena. You may just be looking for the right combination of the two! Something catchy, but not too over the top might be what you are going for. You certainly need to take into consideration these kinds of things when you are looking to start your brand. But you might be right there on the edge: where do you start? Do you have a name for your organization? Is there a correlating catch phrase or a subtitle? Are you using images or just text graphics? Where will your brand be seen? Maybe on paper, a building, the internet, clothes, where else? Will it be recognized if only printed in black and white ink? Not all places print in color you must remember, or a person may choose to print in gray scale. Your brand should be flexible in this sense; well, it would be wise to plan ahead for this.
Get in touch with a company that does custom business logos. There really are places out there that specialize in this. The work they do, the ideas they have are original and are shared exclusively with the company or organization they are dealing with. Confidentiality is of the utmost importance. As you provide your input, mixed with the creative genius of the marketing or design group, you will be sure to settle on a brand logo that you will love. It will also be uniquely yours. Taking the time upfront to have this business logo locked down and secured is in a sense like setting your foundation. A logo whether it is all words, all images, or a combination of the two, it is what sets you up for the future. It is how you will be recognized in your field, in the marketplace.
Do not be afraid to start the conversation, begin the dialogue with one another in your start up business and see where your ideas take you. If you come to find you need some assistance, or you realize there are holes in your idea and direction and you want a more professional opinion, a professional look, then go with what seems right. Just like with a doctor, it does not hurt to have a second opinion. Take your time, as that is also important. Do not rush to make hasty decisions.
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